2020 is a special year. What is the Guangdong pet cat market like? It can be said that pet cats in Guangdong account for nearly 60% of the domestic share, so the Guangdong pet cat market will definitely affect all domestic pet cat markets. Let’s take a look at them all. Bar!
On the eve of the Spring Festival of 2020, the COVID-19 epidemic broke out. For urban youth who were trapped in rental houses and had not returned to their hometowns, the companionship of pets became the greatest comfort.
With their owners around, they naturally have no worries about food and clothing, but a large number of pets are still facing the crisis of lack of water and food, especially in Wuhan. Data shows that the number of pet dogs and cats in cities and towns around the world reached 99.15 million in 2019. What have happened to these "left-behind pets" amid the epidemic?
Every time reporters interviewed, they found that the crisis of insufficient supply of pet food was quietly emerging. Today, pet dealers and buyers across the country are also experiencing the test of the epidemic due to issues such as warehouses being closed, personnel unable to return to work as usual, and upstream supply instability.
As a connector and buffer for the hundreds of billions pet market, how can dealers and purchasing platforms meet the supply needs of tens of thousands of pet stores around the world? After the epidemic, how should the pet industry respond?
Recent Situation During the epidemic, “left-behind pets” are beginning to be cast aside
These days, what worries Wang Yun (pseudonym) in Jinan the most is the six cats at home in Wuhan.
A few days before the Chinese New Year, Wang Yun's family returned to her parents' home in Jinan, Shandong from Wuhan. Before leaving, they prepared a month's worth of cat food for the six cats at home, and asked her father-in-law who lives in another community to feed them at home every two days. . Suddenly, with the lockdown of cities and communities that started on January 23, all plans were disrupted.
"If you don't feed the cats, they will only starve to death. If they die, it will have an impact on the environment." Wang Yunqiu helped many departments, but none of them solved the feeding problem of these six cats.
Teacher Li, who lives in Huangpi District, Wuhan, alsoHave similar experiences. Teacher Li's two cats were left at home, and he himself was trapped in his hometown. "Before I left, I left three bags of cat food and a large basin of water for the cat, but I didn't expect that the city would be closed."
Those "hairy children" who don't understand what happened are also being dragged into this epidemic.
On February 10, the reporter met a pet owner in a pet store in Chengdu. She brought a Schnauzer to the store to take a bath. "I picked it up outside a community on the eighth day of my eldest year. I heard from the guard that it has been tied up outside all day long." The owner of the Schnauzer said that after picking it up and returning home, she took the dog to that community. Repeatedly, hoping to find the original owner. But the dog owner was never found. "
The inexplicable "Chu Ba" became a stray dog. Fortunately, he met a kindhearted person and got a new home. However, there were many more pets that were abandoned and left homeless.
During the interview, multiple pet store staff in Chongqing, Sichuan and other places told reporters that there were owners in the stores who were unable to return on time, or were worried about spreading the virus and "lost contact", or simply abandoned their pets. Among them, a pet shop owner had no choice but to post an "adoption" message on his circle of friends after encountering "guests who could not afford the foster care fees and abandoned their pets."
What's even more extreme is that during the epidemic, there were cases in Xi'an, Shijiazhuang and other places where owners were prohibited from walking their dogs, and industrial workers beat their dogs to death. In Wuhan, the center of the epidemic crisis, there are also communities that call owners and beat their dogs to death when they go out to walk their dogs.
One side is epidemic prevention and control, and the other side is pets facing life threats and organizational confrontation.
Feeding received more than 4,200 requests for help, and volunteers and staff served nearly 5,000 pets. Some pet associations were the first to realize the problem of supporting left-behind pets during the epidemic.
On January 26, a few days after Wuhan was locked down, the Wuhan Small Animal Protection Association issued a message "Owners of cats and dogs staying in Wuhan, please contact us", announcing that it would provide home care for pet owners who are unable to return to Wuhan. service. On the night the news was released, more than 300 families requested help.
Du Fan, the president of the association, said in a previous interview with Sanlian Life Weekly that after receiving requests for help, volunteers from the association traveled through the streets of Wuhan throughout the day to feed left-behind pets. “Many pet owners were so excited that they shed tears when they saw that their pets were still alive.” As of February 12, the association had received more than 4,200 requests for help, and 68 volunteers and staff had provided more than 1,400 door-to-door free services. In total, nearly 5,000 animals were compensated with food and water.
During the rescue process, the association also encountered pet owners who wanted to abandon their pets and hoped that volunteers could take their pets away. Regarding this situation, Du Fan also said that he was helpless and the association had no way or place to accept the pets. A volunteer has taken in 8 cats in his home.
In addition to association organizations, some pet owners have also organized themselves consciously and built a platform for mutual help. A pet owner in Wuhan established 5 WeChat groups based on different geographical locations. Nearly 800 people participated on the first day. In just 3 days, more than 1,500 people participated.
However, after Wuhan implemented comprehensive community blockade control, non-community owners were prohibited from entering the community. Volunteers were unable to join the community, and the left-behind pet rescue activities had to be suspended.
Even in the early stages of the epidemic, a considerable number of left-behind pets were rescued, but another problem quickly emerged: there was a shortage of food, and pets faced the problem of food shortage.
Three years ago, Deng Hong, a young man born in the 1980s, opened a pet food store in the Flower and Bird Pet World in Dijiao, Wuhan. In the next three years, he opened four more stores in succession. If it weren't for this epidemic, Deng Hong would have a gross profit of about 50,000 yuan per month. But after the epidemic broke out, Deng Hong could only wear it for children at home.
"The biggest shortage now is pet food and supplies. Many people are looking for me to deliver, but the goods prepared a few years ago have long been sold out." Deng Hong told reporters. After the news of Wuhan's lockdown came out, many businesses and pet owners panicked and started stocking up on goods. However, with the interruption of connectivity, logistics has also been affected. Most merchants are unable to transfer goods from other provinces, and he himself cannot even leave his community because he does not have a popular permit.
Enterprises in the upstream industry are also facing similar disruptions. "The epidemic has had an emotional impact on people. They are worried that pets at home will run out of food, which has led to a recent shift of offline sales to online orders. Since February, online orders have been concentrated in the entire industry." Chengdu Jiazhu Pet Food Co., Ltd. (hereinafter referred to as The relevant person in charge of "Good Owner Pet Food" appears.
systemStatistics show that at the most serious time, 80% of pet stores had problems with insufficient inventory.
During interviews, reporters discovered that many pet stores were out of stock of pet food.
On February 23, when reporters visited a large chain pet store in Chengdu, they found that multiple brands of dog and cat food had been sold out. In response to the reporter’s purchasing needs, the clerk said, “Let’s buy some snacks first. "As for pet food, the above-mentioned clerk said that he is already urging suppliers.
During the interview, the owner of a pet store told reporters that not only was pet food out of stock, but even cat litter was now in short supply. He recalled that cat litter started to become somewhat tight around February 3 or 4.
Nowadays, more and more people cannot live without the companionship of pets. The single economy and the silver economy have jointly promoted the rise of the pet economy. The "2019 China Pet Industry White Paper" shows that China's urban pet consumption market exceeded 202.4 billion in 2019. It is worth mentioning that the annual consumption of a single pet reached 5,561 yuan in 2019, a total increase of 545 yuan or 10.9%. iiMedia Research estimates that the market size of China's pet industry will reach 300 billion in 2020.
The huge pet market and the large number of pets have been severely affected by this epidemic.
Chai Ming'er, director of Crazy Puppy's strategic investment department, told reporters, "For us, this epidemic is mainly caused by the logistics shutdown, and the company is also actively responding to it." It is understood that the company has experienced a backlog of orders. , due to the inability to open warehouses and logistics problems, leading to shipment obstacles; at the same time, due to the impact of logistics, the price of raw materials for products may rise.
The above-mentioned difficulties are not what a company like Rampan Puppy has to face. During the interview, many pet food companies told reporters that the new crown pneumonia epidemic has brought them two major challenges. "One is the safety guarantee for epidemic prevention after the company resumes work, and the other is the difficulty in delivering customer orders due to incomplete upstream raw material supply chains and lower logistics and express delivery start-up rates than leaders." said the person in charge of Good Master pet food.
"Unlike the service industry, which was mainly hit by demand, the manufacturing industry's consumption activities were hit by both supply and demand at the same time, and the situation was even more difficult. Under the impact of the epidemic, the supply and demand conflicts in consumer activities were particularly severe. "Due to issues such as the time limit for resumption of work, the actual rework status of employees, the prevention standards for resumption of production, and the material conditions of raw materials, production activities have been forced to be postponed," a senior person in the pet industry told reporters.
However, companies in the industry are actively responding. "Currently, we are overloading production every day, and our daily production capacity has increased by about 70% compared with the same period. While doing a good job in prevention and control, we are fully meeting customer needs." As a supplier of pet food, Good Master Pet Food Related The controller told reporters.
So how should the pet industry recover after the epidemic? "We must first solve the prevention and control problems, logistics problems, personnel problems and raw material problems. As logistics gradually recovers, the supply of upstream raw materials and packaging materials increases, and the situation will gradually improve." The above-mentioned person in charge believes that this epidemic will also It has brought opportunities for the development of online consumption. Online consumption content and scenarios will continue to be rich, which will also further increase people's stickiness to online channels.
Display: It is inevitable that pet cats in Guangdong will be severely damaged by the epidemic in 2020, but eventually as the epidemic gradually subsides, the pet cat market will return to its original state!
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