Help you understand pet food labels


Help you understand pet food labels
Guest dogs (definite introduction)

Our current pet food in China There are currently inconsistent pet food labeling standards, but feed products that are directly related to it do have accurate feed labeling standards, and they were jointly approved by the Secretariat of the China Feed Industry Association and the International Feed Industry Standardization Technical Committee on October 10, 2013. The latest version of the feed label standard GB10648-2013 was promulgated. Since then, the GB 10648-1999 version has officially withdrawn from the historical stage. The new label will be officially implemented on July 1, 2014, and feed labels will enter a new standard era.

Since it is a direct relationship, let’s take a look at the appearance of this direct relative, because I predict that in the future, pet food labels in China will probably bear this relative. genes. GB10648-2013 feed label standard is revised and developed from the GB 10648-1999 version. It has been revised and improved based on the original conditions. For example, the definitions of terms such as feed, feed raw materials, feed additives, etc. have been reduced and simplified. The terminology and definition of "shelf life" uses "clean content" to replace the completeness of many contents such as "clean concentration". Among the basic principles of this feed labeling standard, there is one item that I think will have an impact on current pet food (especially pet prescription food), which is the precise requirement in the new labeling standard that "no claims shall be made." This is a challenge to pet prescription food to avoid content that may have the effect of regulating animal diseases, because according to current pet food, there are an overwhelming number of pet food packaging products with "precisely printed" various functions, among which Don’t worry about some larger companies. If China’s pet food labels make similar determinations in the future, I don’t know how many packages those companies will have to scrap. Of course, I think it is very necessary to have such requirements. Objectively speaking, the current publicity content on pet food packaging and pet food labels is indeed a bit "excessive", and the textual language is irritating and misleading. Just like the health care product industry many years ago, pet consumers inevitably fall into a dilemma because of these mixed product labels. It is really difficult to distinguish products in the face of such complicated and excessive packaging. Authenticity. At the same time, this also gave some people who did not follow the rules (there are bad elements among the public) an opportunity to take advantage of it. More energy and financial resources were invested in the language on the packaging and exaggerated communication. It is true that There is very little real capital left in the product, and there is even a desire to “never mind it.”There is a trick-or-treating mentality that "it's enough to just write it on the packaging." If things go on like this, such extremely false and exaggerated claims on pet food labels will make pet consumers feel cheated, and gradually they will start to We are responsible for the loss of our own pet food, which will bring disaster to the pet food industry. Therefore, if such a determination does appear in China's pet food labels in the future, of course, this article will not be ignored. There is no way out for pet prescription food. It can be classified as "feed products containing pharmaceutical feed additives". This is nothing more than to indicate the words "this product contains pharmaceutical feed additives" in a prominent position on the product label, and must Explain the common name of the pharmaceutical feed additives involved, as well as the active ingredient content, drug withdrawal period and other important matters of the pharmaceutical feed additives in the product.

Since our pet food is completely imported, Therefore, I have inherited too many foreign genes, and everyone prefers "some foreign words and some foreign characters" when it comes to packaging, so I am often asked, "Can English be printed on pet food packaging or pet food labels?" The answer to this question is also found in this newly promulgated feed labeling standard. In the 4th point of the "Basic Requirements" at the end, it is written that typical Chinese characters should be used, and corresponding corresponding characters can be used at the same time. Relevant Chinese pinyin and other text.

The world’s pet food originates from the United States, so Chinese pet food seems to have American blood flowing in it. Chinese pet food labels (not just pet food) Labels) have always taken the road of looking far away. Our pet food labels do not borrow more from Chinese feed labels, but adopt the labeling methods and content of American pet food from across the ocean, including American pet food labels. Pet food labels in many countries around the world basically adopt and borrow from the pet food label template of AAFCO (The Association of American Feed Control Officials), and are also approved by the FDA (U.S. Food and Drug Administration). and Drug Administration), and some states have adopted their own pet food labeling control measures. The FDA has very detailed rules for pet food labeling, including the name of the pet food product, protective composition, product list, The FDA is more careful about the determination and certification of pet food labels, such as the understanding and explanation of "applicable to all life stages", including proof of nutritional content, feeding purposes, calories, and clean content. Mentioned that if a product is labeled as "completely nutritious pet books" and does not clearly indicate that it is suitable for a specific psychological stage, such as adult dogs or puppies, then it will be considered by default to be suitable for all psychological stages. The standards should meet the most stringent nutritional requirements, and a high level of nutrition will ensure that even adultsPets are not completely necessary, but they will not cause health damage to adult pets. This point of view answers the question that many pet lovers often ask me about "Is the food for the whole dog (cat) period good?"

I personally believe that the most valuable of them is the precise explanation and certification of "natural" food that has always been questioned and trampled in the Chinese pet food industry. FDA in "Conventional Pet Food Labeling" "Other Label Claims" in "Other Label Claims" mentioned this sensitive topic - many pet food packaging and labels will be printed with words such as "high quality", and some "special high quality", or even "super high quality". ", there are also some products that boast on the label that they are "super gourmet meals" and so on. In fact, no matter how they disguise themselves or gild themselves, there is no need to add special ingredients in the selection of pet food ingredients. All high-quality ingredients that are superior to other pet products with general nutrition. In other words, "high-quality", "super-high-quality" and "extremely high-quality" are just rumors, and the underlying ingredients are the same as those of pet food that does not have these strong words written on it. At the same time, the FDA has given a more precise definition of "natural", a lofty term that is often used in product names on pet food labels - "natural" pet food can be understood to mean that it does not contain artificial flavors and fragrances. Pet food containing artificial pigments and artificial preservatives, but the FDA also admitted in the article that there is no formal definition of the term "natural". At the same time, the FDA also added a paragraph in the certification, saying that "natural" cannot be synonymous with "organic". "Organic" refers to the growth conditions of plants or animals. At present, the United States has not officially given The product label of "organic pet food" is marked, but the USDA (United States Department of Agriculture, USDA) is also studying relevant regulations and considering how pet food meets the standard requirements of "organic pet food".

After looking at the latest Chinese feed labeling standards and the guidance on pet food labeling standards given by the US FDA, we can see that pet food is receiving more attention, both in China and the United States. In recent years, China's pet food has been experiencing frequent problems overseas, forcing us to try our best to improve and standardize our own pet food. Under such pressure and rapid development, China's pet food labeling standards will eventually be will come.


Reference documents:

《Feed Labels》GB 10648-2013

《Pet Food Labels - General》< /p>

《Pet Food》U.S. Food and Drug Administration


Source of the article:Pet Nutritionist Wang Tianfei Pet Science Exchange

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