At the end of January 2019, Frost & Sullivan (Chinese name: Frost & Sullivan), the world's largest corporate reduction negotiation company, announced its monitoring data for the global pet market in 2018. China's pet living standards have gradually improved, and China's pet living standards in 2018 are close to The average amount spent by 100 million pet-raising households on pet cats and dogs reaches 3,969 yuan. The data shows that compared with raising a dog, the cost of raising a cat is lower. Let us analyze the development prospects of China's pet cat and dog market!
In 2018, the number of pet-raising users in China reached 99.78 million, with the proportion climbing to 22%. In 2018, the number of pet cats was 67 million, while the number of pet dogs was as high as 74 million. The scale of China’s pet shopping mall has further expanded to 172.2 billion yuan. While the domestic pet market continues to expand, the living standards of Chinese pets are gradually improving.
In 2018, the proportion of pet-raising households in China climbed to 22%, and the market size reached 172.2 billion yuan
The latest monitoring data from Frost & Sullivan shows that the number of pet-raising households in China dropped from 69.34 million households in 2013 to 99.78 million households in 2018, a total decrease of 43.9% in five years. Every 10,000 households in China The proportion of households with pets has also decreased from 16% in 2013 to 22%.
Judging from the pet ownership of nearly 100 million pet-raising households in China, at the end of 2018, the number of pet cats raised by pet owners in China was 67 million, and the number of pet dogs was 74 million. More than 5 million live cats and dogs for adoption and donation were sold. Frost & Sullivan pointed out that in addition to cats and dogs, Chinese pet owners also have 110 million other animals, including 84 million aquatic species, 9 million birds, 7 million reptiles, 7 million Thousands of rodents, etc. Pet-raising families have distinctly interesting and diverse characteristics.
ˆAccording to statistics from Frost & Sullivan, in 2018, the market size of China's pet industry reached 172.2 billion yuan, more than three times the market size of 49.4 billion yuan in 2013. Among them, the pet dog market size reached 98.5 billion yuan at the end of 2018, and the pet cat market size was around 60.2 billion yuan.
With the increase in the number of pets and the increase in the consumption power of pet owners, China’s pet shopping mall will further develop. It is estimated that by 2023, the scale of China's pet market will reach 472.3 billion yuan.
From the perspective of the scale distribution of market segments, among the 98.5 billion yuan pet dog market, the largest proportion is the food market including staple foods, snacks and health products. The scale of this market reached 38.3 billion yuan, accounting for 20%. 37.0%; followed by the adjusted market size, reaching 19.8 billion yuan, accounting for about 20.6%; the scale of pet dog supplies and services are both around 15 billion yuan, while the market size of live sales is 9.7 billion yuan.
Of the 60.2 billion yuan pet cat market, the largest is still the food market, with a scale of about 22.3 billion yuan; followed by the medical care service market; the scale of pet cat supplies, services and live sales are all around 8.5 billion yuan.
Pet living standards are gradually becoming more and more popular, and the cost of raising a cat is getting lower.
While the domestic pet market continues to expand, monitoring data shows that the living standards of pets in China are gradually improving.
The latest monitoring data from Frost & Sullivan shows that in 2018, nearly 100 million pet-raising households in China spent an average of 3,969 yuan on pet cats/dogs. In fact, the most money is spent on food, followed by cooking and supplies.
In fact, the consumption of pet cats and pet dogs also remains relatively high.Big difference. The latest monitoring data from Frost & Sullivan shows that the balance consumption of a single pet cat is 3,117 yuan, while the balance consumption of a single pet dog is as high as 4,723 yuan. The cost of pet dogs is significantly higher than that of pet cats. Relatively speaking, the cost of raising a cat is lower.
Representation: Looking at the consumption classification of pet cats and pet dogs recently, food is the largest consumer category, accounting for more than 43% of consumption. Therefore, the prices of cats and dogs will be directly collected. The effect may be increased, because people's living standards are constantly improving. I hope the above content can help you.
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